Minimal website hero visual featuring bold “ABOUT ME” typography, introducing the personal profile section of the greugére portfolio website.

What drives me is turning strong ideas into real-world relevance. I combine creative excellence with digital performance, leading cross-functional teams and delivering integrated campaigns and social-first strategies that connect with audiences and move brands forward.

Black and white portrait of Andreas Gröger, creative director, shown in side profile, used on a personal portfolio website.

HOW I WORK

WHAT I AM
LOOKING FOR

I’m passionate about clarity, consistency and creative leadership. I know how to guide teams, build momentum, and deliver results — from big brand platforms to fast-paced, digital-first storytelling.

WHO I WORKED WITH

Jung von Matt, Grabarz & Partner, Kolle Rebbe, Saatchi & Saatchi, Grey, GGH MullenLowe, Interone

CLIENTS
(AMONG OTHERS)

BMW, Volkswagen, Volvo, Toyota, Lufthansa, Montblanc, Terre des Femmes, Internationaler Bund, IKEA, Deichmann, Hansgrohe, Veltins, Leibniz, Huawei, Protonet, HypoVereinsbank, Migros Bank

  • Development of ideas and narratives that unite creativity, clarity and emotion. Focus on concept creation, brand storytelling and tone of voice across campaigns and platforms.

  • Strategy and execution of digital communication with measurable impact. Expertise in social media, content formats and cross-channel brand presence.

  • Building and guiding brands through vision, structure and collaboration. Strong emphasis on consistency, creative direction and team empowerment.

Drop me a message