Der Text 'MY WORK' in weißen Buchstaben auf schwarzem Hintergrund.

Montblanc - The spirit of exploration


To celebrate the 160th anniversary of the Minerva Manufacture in Switzerland, Montblanc unveiled a special edition of the "1858" watch collection. Designed for adventurers, the campaign was brought to life through an outdoor-inspired digital experience under the hashtag #thespiritofexploration.

Renowned outdoor filmmaker and photographer Chris Burkard became the face of the campaign, capturing the essence of adventure during an expedition in Patagonia. What began as a search for the perfect photo evolved into a genuine exploration of the spirit of discovery.

My Role:

  • Creative Ideation & Campaign Concept

  • Influencer Strategy & Activation

  • Social Media Campaign Development

  • Concept & UX Design for Campaign Landing Page

Holo up!