Der Text 'MY WORK' in weißen Buchstaben auf schwarzem Hintergrund.

Huawei
 - Gönn dir smart

The Huawei P smart offered high-end features at a budget price, perfectly tailored to Gen Z. To capture their attention, we created a music video that masterfully walked the line between cringe and awesome.

Inspired by Fruchtmax’s viral hit "Wie kann man sich nur so hart gönnen?", the video tapped into the zeitgeist, blending humor, relatability, and a bold celebration of self-indulgence. The campaign resonated deeply with the target audience, showcasing Huawei’s P smart as the ultimate "treat yourself" smartphone for the next generation.

My Role:

  • Creative Concept & Ideation

  • Music Video Concept Development

  • Script & Text Development

Montblanc