Der Text 'MY WORK' in weißen Buchstaben auf schwarzem Hintergrund.

Lufthansa - Travel Compass


This campaign reignited the desire to travel. With a simple turn, users could journey from America to Asia—New York to Tokyo. The digital poster merged a classic CLP with immersive 360° videos from around the globe, creating a groundbreaking out-of-home experience. For a moment, it offered people in Hamburg and Berlin an escape from their cold, wet routines.

My Role:

  • Creative Concept Development

  • Campaign Strategy & Ideation

  • Interactive UX Prototype Design (Travel Compass)

  • User-Centered Landing Page Concept

  • End-to-End Campaign Implementation

Montblanc