Der Text 'MY WORK' in weißen Buchstaben auf schwarzem Hintergrund.

Terre des Femmes - Abolish §219a


Paragraph 219a in Germany prohibited doctors from publicly providing information about abortions, while allowing non-specialists to do so. In a campaign for Terre des Femmes, we turned the law on its head by giving a voice to virtually everyone except doctors. Through a dedicated landing page and social media, we shared well-researched facts, enabling women to access crucial information. The campaign not only empowered women but also contributed to the eventual abolition of Paragraph 219a by the federal government.

My role:

  • Creative Copy & Narrative Design

  • Interactive Platform Concept

  • Viral Content & Community Activation

Montblanc