Der Text 'MY WORK' in weißen Buchstaben auf schwarzem Hintergrund.

VW
 - Holo up!

The new VW up! offered endless customization options, and we created an innovative way to explore its versatility. Through a 360° configurator, users could view the car from every angle on their smartphones. For an even more immersive experience, we developed a hologram brought to life via a prism and personalized YouTube videos.

This campaign not only showcased the car’s flexibility but also provided a cutting-edge digital experience, making the VW up! stand out in the competitive compact car market.

My Role:

  • Concept & Implementation of the 360° Configurator

  • Online Campaign Strategy

  • UX Design for Landing Page

  • Concept Development for Configuration Video

Montblanc