Protonet - How China Are You?

In the wake of numerous data scandals, many continued to use free online services without a second thought. Protonet, a Hamburg-based private cloud server manufacturer, aimed to shift this mindset and drive political change. Through a provocative digital campaign, we exposed how much personal data users unwittingly reveal daily and the risks it entails.

My Role:

• Creative Ideation & Campaign Concept

• Strategic Storytelling

• UX Design for Campaign Landing Page